National Football League : Who Dat Trademark Holder Speaks Out on NFL
As the Saints march toward the Super Bowl, there’s a chill in the midst of the Who Dat Nation. The National Football League has issued cease and desist orders to various New Orleans merchants, including for infractions as small as a fleur de lis in the middle of the “o” in #whodat. When you’re covering something this important to our city, you go to the source. As far as trade marks for WhoDat are concerned, that’s Sal and Steve Monistere.
Steve recorded the Who Dat chant in 1983, and using that chant, he recorded the original “Who Dat” single with members of the Saints offensive line and singer Aaron Neville (photo of the original single above). Then, together, the Monistere brothers immediately embarked on one of the most ingenious marketing campaigns in sports history. And the Who Dat Nation was born.
read full article: Interview: Who Dat Trademark Holder Speaks Out on NFL
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